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Kmart vs Target comparison Australia

Kmart vs Target

Prices, ranges, clothing and homewares at two Wesfarmers stores compared

Kmart vs Target at a Glance

 KmartTarget
Store typeDepartment & Discount StoresDepartment & Discount Stores
New catalogue / salesNo fixed day – sales start any dayNo fixed day – sales start any day
OwnerWesfarmers (Kmart Group)Wesfarmers (Kmart Group)
StoresMore than 300 in Australia and New ZealandAround 120 in Australia
Pricing styleEveryday low prices, few big salesSeasonal promotions, clearance and multi-buys
Best known forHomewares, kitchen, Anko own brand, toysQuality basics, clothing, bedding and kidswear
DeliveryClick & Collect, OnePass benefitsClick & Collect, OnePass benefits
Opened in Australia1969, Burwood East, Melbourne1926, Geelong (as a drapery store)
Full store guideKmart Catalogue →Target Catalogue →

Store numbers, programs and policies change over time. Always check the official Kmart and Target websites for current details.

Latest Kmart Deals & Specials

Fresh Kmart deals, discounts and promo offers, updated every few hours.

Latest deal

Deals may have ended, be targeted to some customers or limited to some states. Always check the price in store or online before you buy.

Latest Target Deals & Specials

Fresh Target deals, discounts and promo offers, updated every few hours.

Latest deal

Deals may have ended, be targeted to some customers or limited to some states. Always check the price in store or online before you buy.

Kmart vs Target: Sister Stores With Different Strengths

Kmart and Target are both owned by Wesfarmers and run together as Kmart Group, yet they feel quite different when you walk in. Kmart is built around everyday low prices on a huge range of homewares, kitchen products, toys, tech accessories and clothing, much of it under its own Anko brand. Target positions itself a step up, with a stronger focus on quality everyday fashion for women, men and kids, plus bedding, baby and beauty.

Pricing: everyday low vs promotions

Kmart rarely runs big percentage-off sales. Instead it keeps prices low all year and introduces new ranges and selected price drops. Target relies more on promotions: limited-time sales, multi-buy deals on basics, clearance at the end of each season and big events around Mother’s Day, Black Friday and Christmas. If you need something today, Kmart is usually cheaper; if you can wait for a sale, Target can be very competitive.

Clothing and basics

Both stores sell affordable clothing, but Target is generally seen as offering better quality basics, underwear, sleepwear and school uniforms, often in multi-packs. Kmart wins on price for trend-led fashion, activewear and kids’ clothing that will be outgrown quickly.

Homewares, kitchen and toys

Kmart’s homewares range is famous in Australia, inspiring the “Kmart hacks” trend, and its kitchen appliances and storage are among the cheapest in the country. Target’s home range focuses more on sheets, quilts, towels and soft furnishings, with big bedding sales several times a year. For toys, both stores run major events before Christmas, so compare them together with BIG W.

Stores and convenience

Kmart has many more stores than Target after a major restructure that converted a large number of smaller Target stores into Kmart stores. Both offer free Click & Collect and extra delivery benefits for OnePass members, which is also used at other Wesfarmers businesses.

The Verdict

Choose Kmart for the lowest everyday prices on homewares, kitchen and basics, and Target for quality clothing, bedding and seasonal sales. Check the Kmart catalogue and the Target catalogue before you buy, and see how Kmart compares with Woolworths Group’s discount store in BIG W vs Kmart.

Kmart vs Target – Questions & Answers

Is Kmart cheaper than Target?

Kmart usually has the lower everyday price, especially on homewares, kitchen items and basics. Target focuses more on quality clothing and seasonal promotions, so during a Target sale or multi-buy offer it can match or beat Kmart on some items.

Are Kmart and Target the same company?

Yes. Both are owned by Wesfarmers and run together as Kmart Group. They share some suppliers and products, but they have different ranges, pricing strategies and store networks.

Is Target Australia related to the American Target?

No. Target Australia has never been connected to Target Corporation in the United States. Kmart Australia is also separate from the American Kmart chain.

Are the deals on this page checked?

Deals for both stores come from the OzBargain shopping community and are refreshed every few hours. Some may have ended or be limited to some states, so always confirm the price with the retailer before you buy.

See Each Store’s Catalogue

Kmart Catalogue AustraliaKmart CatalogueLive deals Target Catalogue AustraliaTarget CatalogueLive deals

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