BWS vs Liquorland
Two neighbourhood bottle shop chains: specials, Everyday Rewards and Flybuys compared
BWS vs Liquorland at a Glance
| BWS | Liquorland | |
|---|---|---|
| Store type | Liquor | Liquor |
| New catalogue / sales | Every Wednesday (Wed–Tue) Next: Wed 21 Oct | No fixed day – sales start any day |
| Owner | Endeavour Group | Coles Group (Coles Liquor) |
| Stores | More than 1,400 neighbourhood stores | Stores in every state and territory |
| Usually located near | Woolworths supermarkets | Coles supermarkets |
| Member prices | Everyday Rewards | Flybuys |
| Formats | Neighbourhood stores and drive-thrus | Liquorland, Liquorland Warehouse and Liquorland Cellars |
| Big-box sister brand | Dan Murphy’s | Liquorland Warehouse |
| Full store guide | BWS Catalogue → | Liquorland Catalogue → |
Store numbers, programs and policies change over time. Always check the official BWS and Liquorland websites for current details.
Latest BWS Deals & Specials
Fresh BWS deals, discounts and promo offers, updated every few hours.
![[WA] Claim a Voucher for 4-Pack of Little Creatures Little Hazy Lager $12 at BWS](https://files.ozbargain.com.au/n/60/975860l.jpg?h=076d0d19)
![BWS: 30% Cashback ($20 Cap Per Order, Exclusions Apply), [Westpac] 5% Bonus Cashback ($20 Cap Per Order)](https://files.ozbargain.com.au/n/45/976045l.jpg?h=12add15e)
![[NSW, VIC, QLD] Diplomático Reserva Exclusiva Rum 700ml $59.15-$79.80 + $10 Delivery ($0 C&C/ $130 Order)](https://files.ozbargain.com.au/n/78/974278l.jpg?h=6d532c58)
Deals may have ended, be targeted to some customers or limited to some states. Always check the price in store or online before you buy.
Latest Liquorland Deals & Specials
Fresh Liquorland deals, discounts and promo offers, updated every few hours.
-
@ Liquorland via Coles Online (Excl. QLD, TAS, NT)
Talisker 10YO Single Malt Scotch Whisky 700ml $73.60 + Delivery ($0 C&C)
View deal → -
@ Liquorland via Coles Online (Excl QLD, TAS, NT)
Glenmorangie 12yo Twin Glass Pack 700ml $59.20, 12yo $60 + Del ($0 C&C/ $250+)
View deal → -
@ Liquorland via Coles Online (Exc QLD, TAS, NT)
Dalwhinnie 15 Years Old Single Malt Scotch Whisky 700ml $76 + Delivery ($0 C&C)
View deal →
Deals may have ended, be targeted to some customers or limited to some states. Always check the price in store or online before you buy.
BWS vs Liquorland: Australia’s Neighbourhood Bottle Shops
BWS and Liquorland are the two bottle shop chains most Australians pass on the way home. BWS (Beer Wine Spirits) belongs to Endeavour Group and has more than 1,400 stores, many of them next to a Woolworths supermarket. Liquorland is the bottle shop brand of Coles Liquor and is usually found next to a Coles. Both sell beer, cider, premixed drinks, wine and spirits, and both run regular specials and member prices.
Specials and pricing
Both chains publish weekly promotions with price drops, “any two” multi-buys and mixed six or dozen wine discounts. Popular brands of beer and premix are often discounted at both stores in the same week, sometimes at slightly different prices, so a quick comparison before you buy a carton can save a few dollars.
Everyday Rewards vs Flybuys
The biggest practical difference is the loyalty program. BWS is linked with Everyday Rewards, so Woolworths shoppers can unlock member prices and earn points. Liquorland is linked with Flybuys, so Coles shoppers can do the same there. If you already collect one program, that can make the decision for you.
Store formats
BWS focuses on small neighbourhood stores and drive-thrus, with its sister brand Dan Murphy’s covering big-box shopping. Coles Liquor has brought its brands together under the Liquorland name, including big-box Liquorland Warehouse stores and premium Liquorland Cellars ranges for fine wine and spirits.
The Verdict
Choose the chain that matches your supermarket and loyalty program, and compare both when you are buying in bulk. Check the BWS catalogue and the Liquorland catalogue, and for large shops see Dan Murphy’s vs BWS.
Please drink responsibly. For support, visit DrinkWise.
BWS vs Liquorland – Questions & Answers
Is BWS or Liquorland cheaper?
Neither is always cheaper. Both run weekly specials, multi-buys and member prices on popular beer, wine and spirits, so the better price depends on the product and the week. Comparing both before a big purchase usually saves the most.
Which loyalty program works at BWS and Liquorland?
BWS works with Everyday Rewards, the program used at Woolworths, while Liquorland works with Flybuys, the program used at Coles. Each can unlock member prices and earn points.
What is Liquorland Warehouse?
Liquorland Warehouse is Coles Liquor's big-box format, created from former First Choice Liquor Market stores, with a large range and bulk pricing.
Are the deals on this page checked?
Deals for both stores come from the OzBargain shopping community and are refreshed every few hours. Some may have ended or be limited to some states, so always confirm the price with the retailer before you buy.
See Each Store’s Catalogue
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