BIG W vs Kmart
Fortnightly catalogue sales vs everyday low prices on toys, homewares and tech
BIG W vs Kmart at a Glance
| BIG W | Kmart | |
|---|---|---|
| Store type | Department & Discount Stores | Department & Discount Stores |
| New catalogue / sales | Every 2 weeks, Thursday Next: Thu 29 Oct | No fixed day – sales start any day |
| Owner | Woolworths Group | Wesfarmers (Kmart Group) |
| Stores | Around 175 across Australia | More than 300 in Australia and New Zealand |
| Pricing style | Fortnightly catalogue sales and big events | Everyday low prices, few big sales |
| Loyalty program | Everyday Rewards | No points program (OnePass delivery benefits) |
| Best known for | Toy sales, branded tech, games, books, baby events | Homewares, kitchen, Anko own brand, basics |
| Online marketplace | Yes, third-party sellers on BIG W Market | Kmart range only |
| Full store guide | BIG W Catalogue → | Kmart Catalogue → |
Store numbers, programs and policies change over time. Always check the official BIG W and Kmart websites for current details.
Latest BIG W Deals & Specials
Fresh BIG W deals, discounts and promo offers, updated every few hours.
-
@ De'Longhi via Big W Marketplace
DeLonghi Rivelia (Grey) Bundle $999, Eletta Explore Cold Brew $1099 & More Deals
View deal → -
@ Up Bank (Activation Required)
BIG W Online/Marketplace: Get 10% Cashback (Capped at $50) When You Spend $150 or More
View deal → -
@ De'Longhi via Big W Marketplace
Braun MultiQuick 5 Pro Hand Blender MQ55755MBK $74 Delivered
View deal → -
@ Mobileciti via BIG W Marketplace
Samsung Galaxy Watch8 40mm $324.99 Delivered + $50 ShopBack Cashback
View deal → -
@ Amazon AU / Big W (C&C)
Decor Thermoglass Realseal Baking Dish with Lid 1L $7.75 + Delivery ($0 Prime/$59 Spend)
View deal →
Deals may have ended, be targeted to some customers or limited to some states. Always check the price in store or online before you buy.
Latest Kmart Deals & Specials
Fresh Kmart deals, discounts and promo offers, updated every few hours.
![[SA] Father's Day Socks and Cards $1](https://files.ozbargain.com.au/n/19/978419l.jpg?h=032ca8af)
![[SA] Amazon Kindle 16GB (11th Gen) $109 Delivered](https://files.ozbargain.com.au/n/14/977414l.jpg?h=2284e799)
![Coles Group & Myer Gift Cards: 3% Cashback, [Westpac] 3% Bonus Cashback](https://files.ozbargain.com.au/n/10/977110l.jpg?h=12add15e)
Deals may have ended, be targeted to some customers or limited to some states. Always check the price in store or online before you buy.
BIG W vs Kmart: Branded Sales or Everyday Low Prices?
BIG W and Kmart are Australia’s two largest discount department stores, and they often sell to the same families. The big difference is their approach. BIG W, part of Woolworths Group, stocks many well-known brands and runs a fortnightly catalogue with sale prices across toys, tech, games, books, homewares, beauty and baby. Kmart, owned by Wesfarmers, sells mainly its own products, including the Anko brand, at everyday low prices with fewer traditional sales.
Toys and Christmas shopping
BIG W’s toy sales are among the most anticipated events of the year, with big discounts on LEGO, dolls, games and outdoor toys in the lead-up to Christmas. Kmart sells cheaper own-brand toys and craft all year, which suits stocking fillers and kids’ parties. Many parents compare the BIG W catalogue for branded toys and pick up the rest at Kmart.
Homewares and kitchen
Kmart is the clear favourite for low-cost homewares, decor, storage and kitchen appliances, and new collections land throughout the year. BIG W also sells homewares and appliances, including more branded options, and these can be very good value when they appear in its catalogue.
Tech, games and entertainment
BIG W carries branded consoles, new release games, headphones and TVs, often with sale prices in the catalogue. Kmart’s tech range focuses on accessories and Anko gadgets at low prices. For major tech purchases, also compare with JB Hi-Fi.
Points and online shopping
BIG W customers can earn Everyday Rewards points, the same program used at Woolworths supermarkets, and the BIG W website includes a marketplace of third-party sellers. Kmart has no points program, but offers Click & Collect and delivery benefits for OnePass members. On marketplace items, always check who the seller is before you buy.
The Verdict
Shop Kmart for everyday low prices on homewares, kitchen and basics, and BIG W for branded toys, games and sale events, especially if you collect Everyday Rewards points. Compare the BIG W catalogue with the Kmart catalogue, and see how Kmart stacks up against its sister store in Kmart vs Target.
BIG W vs Kmart – Questions & Answers
Is BIG W or Kmart cheaper?
Kmart is usually cheaper on its own-brand homewares, kitchen products and basics. BIG W sells more branded products such as LEGO, games, consoles and appliances, and its fortnightly catalogue sales and toy events can make it the cheaper choice for those items.
When does the BIG W catalogue start?
A new BIG W catalogue usually starts every second Thursday and runs for about two weeks. Kmart does not follow a fixed catalogue day.
Can I earn points at BIG W and Kmart?
BIG W is part of Woolworths Group, so you can earn Everyday Rewards points on eligible purchases. Kmart does not have a points program, but OnePass members can get extra delivery benefits.
Are the deals on this page checked?
Deals for both stores come from the OzBargain shopping community and are refreshed every few hours. Some may have ended or be limited to some states, so always confirm the price with the retailer before you buy.
See Each Store’s Catalogue
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